"Infographics for the 'Creativity and the Collective', this is an Athletics presentation at AIGA/NY's Smart/Models business conference. Series of graphics articulating Athletics view of the collective business model in contrast to more traditional business models. Includes their take on the classic 1969 Eames diagram". (www.athleticsnyc.com)I thought this was funny and interesting. The way that color is repeated throughout the different images but each image is separated or broken down in sections and each section has a meaning. The approach looks fun, playful, clean, and simple.

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